Reformation thread up Offline#
thredUp will announce a second partner on Black Friday, and it plans to establish 10 new partnerships next year.Įventually, thredUP plans to move the partnerships offline as well, including its branded used products in stores. Reformation, UPcycle’s first participating brand, definitely fits that mold, but Clark says they’ll be partnering with more than just sustainable brands-as long as quality isn’t sacrificed. She’s more environmentally conscious,” says Clark, stating that 75% of consumers say they’re more likely to buy from an environmentally conscious brand. “The modern consumer is changing in a lot of ways. Customers send their gently used clothes.
Reformation thread up plus#
Customers can order a “ thredUP x Reformation UPcycle kit” in which to send their clothes, then they get a Reformation gift card worth the value of their clothes, plus an extra 15%-a bonus encouraging participation in the UPcycle program. For example, Reformation promotes circularity by partnering with ThredUp, an online consignment and thrift store. The program only includes sustainable woman’s brand Reformation at the moment. “We’re all, as consumers, buying more and discarding faster than we ever have before.” “We’re living in somewhat of a throwaway culture, and textile waste is accelerating,” Karen Clark, thredUP’s vice president of communications and partnerships told Fortune.
All the brand has to do is drive traffic to thredUP, then receive the income of returning customers. The idea is when customers send their used clothes to thredUP for resale, they’ll have the option to get paid with a gift card to a partnered brand. On Tuesday, thredUP launched a new program, UPcycle, inviting outside retailers to get involved with the circular fashion industry.
This company, the world’s largest online thrift store, is now aiming to do even more in an effort to reduce fashion-related waste. The main cause is the clothing industry’s water-heavy production cycle, but responsibility lies with the consumer as well: More than one-third of women wear an item less than five times before tossing it, according to thredUP’s 2018 Resale Report, which indicates that buying a used clothing item extends its life by an average of 2.2 years and reduces its environmental impact by 73%. Reformation × thredUP Together with thredUP we just made it a whole lot easier for you to give those questionable purchases a second life.
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